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Your deal system, built in 14 days.

Fixed price. You own the code.

Welcome back.

Custom software for real estate investors: your leads, owner lookups, calls, follow-ups and automations in one place, built around how you already work.

Book the $250 call See what I've built

Starter builds from $3,500, with a fixed quote before work starts. The $250 is credited to your build.

Built for investors: Dialo PropQuest Foreclosure Elite

Where deals slip

The lead is in a spreadsheet.

The list you paid for sits in a CSV nobody opens twice.

The number is in your phone.

Skip-traced numbers end up scattered across texts, notes and three different apps.

The follow-up is in your head.

One busy week, and a seller you already talked to goes cold.

Software I've built for investors

Real products, real screens. Swipe through each one. App screens use demo data or public property records.

In development

Dialo

An AI power dialer and CRM. Upload a list, and Dialo calls it with your agent bridged in or with an AI voice agent, scores how motivated each seller is, and moves them through your pipeline. Texts, follow-up workflows and e-sign contracts live in the same place.

  1. Dialo dashboard with calls, texts, offers and lead sources
    Dashboard: calls, texts, offers and where leads come from
  2. Dialo drag-and-drop lead pipeline
    Drag-and-drop pipeline: new, called, left voicemail, interested, offer sent
  3. Dialo lead detail with a motivation score
    Every lead scored for motivation, with notes and the next step
  4. Dialo campaign with AI auto-call and voicemail drops
    Campaigns: AI auto-call, voicemail drops and status per lead
  5. Dialo SMS inbox with a seller conversation
    Texting inbox tied to each lead
  6. Dialo contracts list with e-signature status
    Offers sent for e-signature and tracked to signed
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Being rebuilt, back January 2027

PropQuest

An investor platform: search for deals in plain English, filter for distress on a map, pull comps, work out your max offer, skip trace a list and track your portfolio.

  1. PropQuest search box that takes plain-English requests
    Search in plain English: "pre-foreclosures with 20% equity and an absentee owner"
  2. PropQuest matching properties for a plain-English search
    Matching properties with equity and distress tags
  3. PropQuest map search with distressed-property filters
    Map search with pre-foreclosure, tax lien and equity filters
  4. PropQuest comps and wholesale calculator
    Comps and a wholesale calculator that works out your max offer
  5. PropQuest property report
    Property report with value and details on one screen
  6. PropQuest list with skip-traced properties
    Lists with skip tracing built in
  7. PropQuest portfolio value and cash flow
    Portfolio value and cash flow over time
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Android, preparing for Google Play

Foreclosure Elite CRM

A field CRM for investors working foreclosure lists. Import a list, look up the owner from public county records, log every call and text, and set stages and reminders. The data stays on the phone.

  1. Lead list with stages and one-tap follow-up
    Every lead with its stage and a one-tap follow-up
  2. List import with phone, email and do-not-call columns
    Import a list and map phones, emails and do-not-call
  3. Owner phone numbers with call and text buttons
    Owner numbers with call, text and a Do Not Call check
  4. Call outcome picker
    Log how the call went in one tap
  5. Tasks with leads ready to call
    Who is ready to call, and what is coming up
  6. Pipeline grouped by stage
    Pipeline by stage, with bid totals
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Filmed while I built it

No mockups. These are clips from my phone while I built PropQuest: AI search, maps, deal analysis, underwriting, pipelines and mass offers. If you want something like this for your business, I can build it for you.

  • Map search
  • AI search
  • PropQuest
  • Property report
  • Analyze a deal
  • Deal analysis
  • Building it
  • Underwriting
  • Comps on a map
  • Mobile app
  • Pipelines
  • Mass offers

Book the $250 call

What you get in 14 days

A system built for the way you find, call and close deals. It runs in the browser on your phone and your computer. Keep the list tools that work; I import from them, so there's no forced switch.

  • One pipeline for every lead

    New, called, talking, offer, under contract. Your stages, your words, one screen.

  • List import

    Drop in the CSV or Excel exports from the list tools you already pay for. Duplicates get merged.

  • Owner lookup

    Pull the owner of record from public county parcel data, one address or a whole list, where your county publishes it.

  • Call and text log

    Every call, text and note sits on the lead, so anyone on your team can pick it up.

  • Follow-up reminders

    Each morning it tells you who to call. A lead never sits without a next step.

  • Your deal math

    Your MAO and repair numbers built in, saved on each property.

Not a template. A system that holds up.

I map how your deals actually move, write it down, automate the boring parts, and build it so it doesn't break.

Workflows, SOPs and automations

  • Your deal flow written down as SOPs your team and VAs can follow
  • New lead in, text out in a minute, and the lead tagged with its source
  • Lists imported, de-duplicated and stacked so the hottest owners come first
  • Follow-up steps that run on their own: text, voicemail drop or call
  • Offer accepted, contract and email draft generated, CRM updated
  • A Monday email with your numbers by list and ad

Engineering that doesn't break

  • Automated tests on everything that touches leads and money
  • Changes go to a staging copy first, then to your live app
  • Error alerts and uptime checks, so I hear about problems before you do
  • Daily backups and a one-click export of your data
  • Access rules so each person only sees what they should
  • Code in your own GitHub, documented, with no lock-in

Too many AI tools, not enough time?

Claude, ChatGPT, Codex, Grok, and a new one every week. If you don't know which ones are worth it or how to make them work for your business, work with me and I'll get you set up.

  • Pick the two or three tools that actually pay off for your deal flow
  • Connect them to your leads, inbox, phone and CRM
  • Write the prompts and SOPs your team will actually use
  • Walk you and your VA through it until it sticks
Book the $250 call
Esteban Ibarra

You talk to the engineer writing the code

I'm Esteban Ibarra, a software engineer. For the last five years I've been building systems for real estate investors: dialers, CRMs, deal-finding tools and the automations behind them.

No account managers, no handoffs, no cookie-cutter templates. You tell me how you work, and I build the system around it. See everything I've built.

How it works

  1. Book the call

    45 minutes, $250. Bring your process and the tools you use now. We map what to build first.

  2. Get one fixed price

    A written scope and a single price. No hourly billing.

  3. 14-day build

    You see a working demo every week and tell me what to change.

  4. Launch

    You get the logins, the data and the code. It's yours.

Questions

Why is the call paid?

The $250 is credited in full to your build if you start within 30 days. It's a working session, not a pitch: we map how your deals move today and what I'd build first, and you keep that plan either way. It's non-refundable. You can reschedule once if you tell me at least 2 business days ahead; a no-show forfeits it.

What does a build cost?

Starter builds start at $3,500. After the call you get a written scope and one fixed price before any work starts. Bigger systems (more users, outside integrations, native apps) cost more, and hosting, calling and texting are billed by those providers at cost.

Who is this for?

Wholesalers, flippers, landlords and small acquisition teams who work lists, make calls and lose track of follow-ups. If you close one deal a year and a spreadsheet works for you, you don't need this.

I already use a CRM or a list tool. Do I have to switch?

No. I can build around the tools you keep, import from them, or replace the ones you are fighting. We decide that on the call.

Do I own it?

Yes. The code, the data and the accounts are yours. Everything is handed over at launch.

Is 14 days real?

For the starter build, yes: one pipeline, your imports, your follow-ups and your deal math. The clock starts when the scope is signed and your data is in. If you need more, I'll tell you on the call and give you a real date.

What happens after launch?

You can run it yourself, or keep me on for changes, new features and monitoring each month. Your call.

Book your call

45-minute video call. $250, credited in full to your build if you start within 30 days.

Non-refundable. One free reschedule with 2 business days' notice. A no-show forfeits the fee.

Open the booking page or pick a time below.

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Not ready to build? Start with the free playbook.

7 automations every investor should have, in plain English. Two of them:

  • Stack your lists so owners on three lists get called first
  • Answer every new lead in under a minute

Preview the playbook

You'll also get my build notes for investors, about twice a month. Unsubscribe anytime.

You're on the list. Read the playbook.